Here, you’ll find details about our exposure methods and study timelines.

Study Duration

Our Brand Lift studies generally span 4 to 6 weeks, which includes:

• Pre-Campaign Setup: 1 week to finalise study parameters, ensuring a robust setup.
• Post-Content Live: Typically 3-5 weeks after content is live. The exact duration depends on the study type (simulated or natural) and the chosen reporting level (lite, snapshot, or pro).

For additional details, please refer to our Ways of Working Document

https://docs.google.com/presentation/d/1LRP5kK96-6vgDXpApsu1c8f2qj_qSlxK9uLo-PXEq6o/edit?usp=sharing

Reminder: Our Exposure Methods

1. Forced Exposure

   In forced exposure, panellists are paid to watch the entire duration of campaign content before answering questions. This method ensures full content consumption but may result in KPIs that are typically 20% over-indexed compared to natural exposure.

2. Simulated Exposure

   Campaign content is presented in a simulated social feed, like Instagram Reels or TikTok. This setting replicates the social media environment, allowing participants to engage more naturally without the requirement to consume the full content. KPIs generated with simulated exposure are 2.9x closer to natural exposure, reflecting a realistic viewer experience.

3. Natural Exposure

   In natural exposure, we retarget individuals who have already seen the campaign content in real-world settings. This approach gathers responses from viewers who have been naturally exposed to the content, providing the most authentic engagement metrics, as participants are not incentivised beyond their initial exposure.