Here is a video run through of how to setup paid media activity on TikTok:
https://www.loom.com/share/d51acf2caf1940b8bc006f2bd4bc2aa1?sid=303e9fd5-534f-432f-a581-17072d994809
Setting Up a Paid Media Activity on TikTok for Natural Data Collection
This step-by-step guide will help you set up a lead generation campaign on TikTok Ads Manager, using a demo project with three exposure groups as a reference. For additional support, refer to the relevant wiki articles on the 3D platform.
1. Create a Campaign
- 🔗 Open TikTok Ads Manager
- Create a new campaign and select "Lead Generation" as the campaign objective.
- Name the campaign appropriately.
2. Build Ad Groups
- Start building the different ad groups within the campaign. Each ad group should correspond to a specific exposure group from your demo project.
- For this example, create an ad group named "Goal Partner Test" for one of the exposure groups.
3. Set Optimisation Location
- Select "Website" as the optimisation location.
- Choose the pixel shared with you and select the specific event. Common events include:
- Submit Form: For users who have completed the survey.
- Click Button: For users who have answered the first three questions.
- Opt for broad targeting, including all ages and regions such as the US and the UK.
4. Configure Custom Audiences
- Include users exposed to the campaign content.
- Exclude users who have completed the survey within a specific period (e.g., the last 60 days).