This guide will walk you through the process of creating and configuring a TikTok pixel to optimise natural exposure data collection, whether for survey completions or for the first three questions of your survey.

Step 1: Create a TikTok Pixel

1. Access TikTok Ads Manager

   • Log in to your TikTok Ads Manager account.
   • Navigate to the top menu and click on Tools.

2. Navigate to Events Management

   • Under the Management section, select Events.

     

3. Connect a Data Source

   • In the top left-hand corner, click on Connect Data Source.

     

   • You will be presented with three options: Web, App, or Offline.

     

4. Select Web

   • Choose Web and click Next.

   • When prompted to add the URL, you will see a Skip button. Click on Skip.

     

5. Manual Setup

   • You will then be presented with two options. Select Manual Setup and click Next.

     

6. Choose TikTok Pixel

   • You'll see three different options. Select TikTok Pixel and click Next.

     

7. Name Your Pixel

   • You will now have the opportunity to name your pixel.

   • After naming it, you'll also be given an option to email the instructions.

     

8. Send Instructions

   • Email the instructions to your project point of contact or to [email protected] .

     

By following these steps, you'll have successfully created and configured a TikTok pixel to optimise your natural exposure data collection.