These instructions will walk you through how to create custom audiences and share these custom audiences with your Business Centre:

<aside> ⚠️ If the paid activity ran on an ad account that is already within the ad account you will be using to run the ads to collect respondents, you will only need to follow the instructions on creating custom audiences.

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<aside> 🚀 Before you start, you will need to:

1. Ensure your ad account has been enabled for audience sharing.

This is managed by your agency partnerships manager at TikTok. You will need to ask them to “Enable Audience Sharing.”

1. Make sure the content you are trying to measure has been amplified within a separate Ad Group.

If you are trying to split our Brand Lift study by creator (for example), each creator will need to be amplified within different Ad Groups, as custom audiences are built at the Ad Group level.

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https://www.loom.com/share/6604f65c24e943a0bf632c7d9208c8c0?sid=8c74d555-25a2-4d2e-86f3-330582b4f67c

1. Head Over To Your TikTok Ad Account

🔗 Link to TikTok Ads Manager

This is the account where the campaign paid activity ran from. If this was managed by an external agency, they will need to follow these steps.

1. Go To ‘Audience Manager’

This can be found under ‘Tools’ within the ‘Audience’ column.

1. Click ‘Create Audience’ Then ‘Custom Audience’

1. Tap On: ‘Engagement’

1. Select The Ad Group For The Paid Activity