Collecting natural exposure survey responses requires a few steps to be followed, both in and out of the ThisThat 3D Platform.
Natural exposure responses are collected via ads that you run through an ads manager platform, which are targeted towards people who saw the original content in the real world.
To achieve this, you must:
- Create a data source in the 3D platform to group responses from each of your natural exposure audiences
- Get access to the audience in the ads manager platform to be able to target the right people with your advert
- Create an ad creative to encourage clicks on your ads and completes of the survey
- Setup and run the ad to target the correct audience and send people to the correct survey link (from the created data source)
Details on how to achieve each of these steps is laid out below:
Audience Access
Ad Creatives & Data Sources
Running the Ad
Pixel Configuration