Here is a video run through of how to setup paid media activity on Meta (which applied for Facebook & Instagram Campaigns):
https://www.loom.com/share/c7d9902d1cb545e083f7f55cb52dec7f?sid=876fdb57-a0f9-45cd-b66e-3a0dc2ddfdb8
Setting Up a Paid Media Activity on Meta for Natural Data Collection
This step-by-step guide will help you set up a leads campaign on Meta Ads Manager, applicable for both Facebook and Instagram. For additional support, refer to the relevant wiki articles on the 3D platform.
1. Create a Campaign
- 🔗 Open Meta Ads Manager
- Create a new campaign and select "Leads" as the campaign objective.
- Name the campaign (e.g., "Goal Partner Meta Test").
2. Build Ad Sets
- Each exposure group needs its own ad set. Name each ad set for easy identification, corresponding to the exposure groups in your demo project.
- For this example, create an ad set named "Wade" for one of the exposure groups.
3. Select Conversion Event
- Choose the conversion event shared with you via the pixel.
- Common events include:
- Survey Completes: Users who have completed the survey.
- First Three Questions Answered: Users who have answered the first three questions.
- For optimal results, select "First Three Questions Answered."
4. Set Budget and Schedule
- Select a lifetime budget (e.g., £1,000).
- Schedule the campaign to run for two weeks.