Why Consent Matters 🚀

To deliver industry-leading insights through our Brand Lift studies, we need creators on board. Gaining their consent ensures everyone is aligned, giving creators confidence in how their content or audience data is used—and ensuring they’re part of a seamless process that drives results.

What We Need for Each Study

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Simulated Exposure Studies

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Natural Exposure Studies

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• What It’s About: We show the creator’s content in a simulated environment to gather audience responses and uncover its impact.

• What It’s About: We build custom audiences of people who have viewed or engaged with the creator’s content organically or via paid promotion.

• Consent Needed: Approval to use the creator’s content as part of the study for survey testing.

• Consent Needed:

  • Access to 'View Insights' and 'Create Ads' permissions.
  • Enables us to create audience segments tied directly to the creator’s engagement data.
  • Approval to use the creator’s content as part of the study for survey testing.

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Why This Matters to Creators

Not all creators know what a Brand Lift study is, let alone that their content could be part of one. Transparency ensures creators:

• Feel in control of how their content and audience data are used.
• Avoid surprises, like seeing survey ads targeting their audience without prior knowledge.
• Understand the value their influence adds to campaign measurement. </aside>

How to Get Creator Consent

To keep it simple, include the following language in influencer contracts from the start. This way, creators know exactly what they’re signing up for and how their content will be used.

Legal Language for Contracts

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***"ThisThat access is required to facilitate the [insert relevant social platforms] Brand Lift study.

Content usage will extend into survey testing for up to 1 month after your content has gone live. External content usage will be utilised for study purposes ONLY during the study fieldwork on platform for up to 14 consecutive days."***

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Need More Details?

Check out our Creator Opt-in Guide for a complete breakdown of the opt-in process and FAQs:

Creator Opt-in Guide

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ThisThat is here to make the process smooth, transparent, and effective for everyone involved—lifting influence, one study at a time. Let us know if you need support!

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